A new star has risen at Costco. Klein’s Naturals Mix & Go bags are an instant & wild success! With the new packaging’s vibrant colors, imagery and logo – this bag falls nothing short of energetic and the consumers are responding in a big way.
“The Costco shoppers can’t help but gravitate toward the display”, says Mr. Leo Stephens, salesman at Costco Wholesale Corporation.
When we received the design brief, we were thrilled at the opportunity to work on such a complex project. Costco is extremely particular about the designs of the product they display on the shelves. With specific target audiences and design guidelines, this project was a unique and fun challenge to complete.
Designing the Mix & Go bag was a project which involved all of our team members which include researchers, graphic designers, copywriters, photographers, and marketers! We were more than pleased with the outcome, and not surprised, when we received the enthusiastic feedback and effusive praise directly from Costco. The Mix & Go product was instantly accepted.
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Call The Shelf today for a free consultation on how we can make your product jump off the shelf and into the hands of the consumer.